Search results for: "marketing" (8)

Truth Telling and a Pure Intention Make Up a Christian’s Theology of Marketing (Video)

Video

Consumers are people - not just clicks or revenue. They want to be invited into something bigger than themselves.

Puffery/Exaggeration

Article

Much of contemporary advertising falls into the category of what may be referred to as “harmless puffery.” This may...

Trust and Cooperation Require Truthtelling

Article

Truthtelling builds trust and civil cooperation among human beings. Trust is critical for a prosperous society, and...

From an Attitude of Ingratitude to Gratitude

Article

If we understand that everything we have is God’s—including the very capacity to work, engage in business, create...

The Wise Worker is Shrewd (Proverbs)

Bible Commentary

The Valiant Woman sets an example of exceptional acumen in her work. The proverbs describe this virtue as “prudent”...

It’s Tough To Go Up Against the Establishment

Video

John Solheim, CEO of Phoenix-based Ping Golf, recalls when the United States Golf Association outlawed products he and...

eHarmony Video Study Guide

Study Guide

Dr. Neil Clark Warren is not the type of person you think of when you hear the word, entrepreneur. He has degrees from...

Ken Duncan Video Study Guide

Study Guide

Ken Duncan is one of the world’s most important landscape photographers. He and his wife, Pam, founded what today...