How to Make a Company “Enchanting”

Blog / Produced by The High Calling

Cheryl Smith was trapped at a beach without proper swimwear. Rather than scope out the nearest beach board shop for overpriced, fabric-deficient suits, she turned to retailer Zappos, which wowed her with three qualities -- a great product, likability and trustworthiness. Read Zappos is Enchanting.

Photo by Darlene Steffensen.