Moral Mattress Kings

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Two young men who were college pastors are now bringing rest—and integrity—back to a business largely devoid of it. Four years ago, a Christian entrepreneur invited the Colorado natives to begin deploying their relational abilities in strip malls rather than on college campuses. They now co-own three Urban Mattress stores in Denver and have franchised four more.

Neither of them were searching for a business opportunity, and they certainly never envisioned a career in mattresses. They wondered how to live out their faith in a "secular" environment, and had pastor friends question the vibrancy of their faith when they made the leap.But then they started learning about bed sales in the United States. On average, they learned, people spend one third of their lives asleep. They began to discover just how much a good mattress matters.

Read the entire article highlighted by Justin Forman at Business as a Mission Network here.