Price and Preference

Audio / Produced by The High Calling


Can you judge a wine by its price? Restaurant critic Robin Goldstein wanted to find out. He toured the country holding blind taste tests. He used a variety of wines. Among both experts and laypeople, he soon saw that all bets were off.

The so-called experts often could not tell between an inexpensive no-name wine and a prestigious bottle with price tag to match. Champagne? Same story. And the story's outcome is this: price is no indicator of true value.

This is Howard Butt, Jr., of Laity Lodge. Never be overly impressed by price. It's been said that some people know the price of everything and the value of nothing. Our quest is for true value . . . in the high calling of our daily work.

And he told them this parable: "The ground of a certain rich man produced a good crop. He thought to himself, 'What shall I do? I have no place to store my crops.'

"Then he said, 'This is what I'll do. I will tear down my barns and build bigger ones, and there I will store all my grain and my goods. And I'll say to myself, "You have plenty of good things laid up for many years. Take life easy; eat, drink and be merry." '

"But God said to him, 'You fool! This very night your life will be demanded from you. Then who will get what you have prepared for yourself?' "

Luke 12:16-20