What About Marketing?

Blog / Produced by The High Calling
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High Calling Blogger "New Breed of Advertisers" asked a hard question in a recent posting. Who is at fault for the rank materialism and consumer greed in our culture? Are we selfish and materialistic people, so the marketing folks just give us what we want? Or do the marketers use the tools of their trade to create desire in us? It's a hard question and one without any easy answers. It might be the old "What came first, the chicken or the egg" question. There is an online poll you can take. Drop by and vote.

Are marketers amoral? That's a question Brandweek recently asked Rob Walker, "Consumed" columnist for the New York Times Magazine. I told you I've been reading Rob's book, Buying In: The Secret Dialogue Between What We Buy and Who We Are. Here's his answer:...Read More.