The Word No

Audio / Produced by The High Calling


Bob is a nationally known journalist who once peddled his own column, newspaper by newspaper, to get it syndicated. Whenever he visited new towns or cities, Bob met with the local editors to convince them to carry his column. Some editors bought it. Some didn't. But, little by little, by Bob's patience and endurance, Bob’s reading audience grew.

Someone recently asked Bob, “Why have you succeeded where so many have failed?”

“Because,” Bob replied, “I can hear the word No without it ending my day.”

This is Howard Butt, Jr., of Laity Lodge. Winston Churchill said, “Nothing worth doing is easy.” Let me add, “Don't be afraid of the word No.” Patient endurance is essential to the high calling of our daily work.

No one lights a lamp and hides it in a jar or puts it under a bed. Instead, he puts it on a stand, so that those who come in can see the light.

(Luke 8:16)