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You Must Build Credibility Before You Can Have Influence

Blog / Produced by The High Calling
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Last Easter Sunday was not only, well, Easter Sunday, but it was also the final episode of Mark Burnett’s series, “The Bible” on the History Channel, culminating in a gritty and inspiring dramatization of the crucifixion of Christ. The five-part mini series managed to generate ratings of biblical proportions, and a spin-off is already in the works.

Burnett is best known for his stints as producer of Survivor, The Apprentice and The Voice – certainly not your typical Sunday School fare. However, these prime-time reality shows are exactly where Burnett cut his teeth, establishing his reputation in the television industry as a star producer who knows how to deliver what matters most to the network: results and ratings.

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