Your Place in This WorldBlog / Produced by The High Calling
We all need to understand our purpose in our work. If we don't have one, despair frustration and disappointment can easily set in. It’s a rare employer that can connect the dots with labor to a higher goal.
GE recently produced a series of videos, featuring their own employees, that connect the worker to the work to the vision of the company. In one video, at the GE Aviation Plant in Durham, NC, employees, one after another, repeat the core mission with eagerness, “we build jet engines.”
They talk about why they love their jobs. “To design and create the next great thing takes a lot of courage,” said one employee. “You wrap it up and send out the door, and you know that somewhere out there this machine you made is serving an even bigger purpose,” gushed another.